23:["$","article",null,{"className":"prose-custom","children":[["$","h2","0",{"className":"text-2xl font-bold text-slate-900 mt-10 mb-4","children":"Why Shopify speed matters more than ever"}],["$","p","2",{"className":"text-slate-600 leading-relaxed my-4","dangerouslySetInnerHTML":{"__html":"A 1-second delay in mobile page load reduces conversions by up to 20% (Google/Deloitte, 2019). For Shopify stores, the culprits are almost always the same: bloated app scripts, unoptimised images, and render-blocking fonts."}}],["$","h2","4",{"className":"text-2xl font-bold text-slate-900 mt-10 mb-4","children":"1. Audit and remove unused apps"}],["$","p","6",{"className":"text-slate-600 leading-relaxed my-4","dangerouslySetInnerHTML":{"__html":"Every installed app — even deactivated ones — often leaves scripts in your theme. Audit your theme.liquid for orphaned

"}]}],["$","p","34",{"className":"text-slate-600 leading-relaxed my-4","dangerouslySetInnerHTML":{"__html":"Never put analytics, chat widgets, or review badges in  without defer or async."}}],["$","h2","36",{"className":"text-2xl font-bold text-slate-900 mt-10 mb-4","children":"5. Use Shopify's native image CDN"}],["$","p","38",{"className":"text-slate-600 leading-relaxed my-4","dangerouslySetInnerHTML":{"__html":"Always use img_url filter — never hotlink external images. Shopify's CDN serves WebP automatically to supported browsers."}}],["$","h2","40",{"className":"text-2xl font-bold text-slate-900 mt-10 mb-4","children":"6. Minimise CLS with explicit image dimensions"}],["$","p","42",{"className":"text-slate-600 leading-relaxed my-4","dangerouslySetInnerHTML":{"__html":"Always set width and height attributes. Without them, the browser can't reserve space and the layout shifts when the image loads."}}],"$L26","$L27","$L28","$L29","$L2a","$L2b","$L2c","$L2d"]}]

Shopify Store Speed: 10 Optimisations That Actually Move the Needle

Why Shopify speed matters more than ever

1. Audit and remove unused apps