Theme Design & Development

Shopify Themes That Look Great and Convert

Beautiful is the baseline. We design custom Shopify themes that combine on-brand aesthetics with conversion science — fast to load, a pleasure to browse, and built to turn visitors into customers.

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What We Deliver

Every Angle Covered

Great Shopify themes require expertise across design, development, and e-commerce psychology.

Custom Theme from Scratch

Fully bespoke Liquid themes designed pixel-perfect around your brand. Built on Online Store 2.0 with full sections and blocks for merchant flexibility.

Theme Customisation

Deep customisation of any Shopify theme — Dawn, Impact, Prestige, or your existing store. We go far beyond what the theme editor allows.

Figma-First Design

Every theme starts with a complete Figma design — all pages, mobile, hover states — approved by you before development begins. No surprises at launch.

Performance Optimisation

90+ PageSpeed scores on every page, every time. We obsess over Core Web Vitals — image optimisation, lazy loading, critical CSS, and minimal JavaScript.

Conversion Rate Optimisation

We design with conversion science: sticky cart, urgency signals, social proof placement, smart upsell positions, and clear purchase pathways.

Mobile-First Development

Over 60% of Shopify revenue is mobile. We design and test mobile-first, ensuring a flawless experience on every device and screen size.

Our Process

From Concept to Launched

Brand & Store Audit

We analyse your existing brand assets, competitor stores, customer personas, and current conversion data to inform every design decision.

Wireframes & Figma Design

Low-fidelity wireframes first (fast feedback), then full high-fidelity Figma screens for every page — desktop and mobile — for your sign-off.

Liquid Development

Pixel-perfect conversion of the designs into Shopify Liquid. Sections, blocks, and theme settings give your team full control without needing a developer.